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Keywords: S-O-R model
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Journal Articles
Exploring the interplay of enjoyment and practicality’s dimensions: youths’ purchase intention in augmented reality shopping platforms
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 270–295.
Published: 14 January 2025
... Augmented reality (AR) Consumer behaviour Purchase intention S-O-R model Technology acceptance model Global market Young consumers The pervasive advancement of technology has led to a significant surge in augmented reality (AR) usage. AR is a technology that seamlessly blends the virtual...
Journal Articles
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 1–15.
Published: 15 October 2021
... as environmental cues (Carlson et al., 2018). These characteristics are similar to the user-generated information (eWOM) present in brand fan pages on SNSs and also qualify to generate the stimulus. The S-O-R model proposes that the influence of stimuli on a consumer’s behaviour is mediated...
Journal Articles
Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (2): 165–178.
Published: 23 August 2021
...Andrea Le; Kim-Lim Tan; Siew-Siew Yong; Pichsinee Soonsap; Caple Jun Lipa; Hiram Ting Purpose Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to examine how perceptions of young customers towards the green image of trendy coffee cafés affect...
Journal Articles
Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (1): 68–89.
Published: 23 November 2019
... at: lim.xinjean@yahoo.com 13 06 2019 30 07 2019 13 08 2019 08 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Attitude PLS-SEM S-O-R model Word-of-mouth Gen-Z Smart retail technology Malaysia “Smart” has emerged...
