... provide more literature for an in-depth understanding of the topic. Augmented reality (AR) Consumer behaviour Purchase intention S-O-R model Technology acceptance model Global market Young consumers To further complement the SOR model, eTAM was also adopted in this study to elucidate...

..., will improve our understanding of how eWOM operates in social media, especially in emerging economies with substantial young consumer bases. Young consumers Social networking sites Purchase intentions eWOM Brand attitude S-O-R model PI is an interposing psychological facet rooting in between...

...Andrea Le; Kim-Lim Tan; Siew-Siew Yong; Pichsinee Soonsap; Caple Jun Lipa; Hiram Ting Purpose Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to examine how perceptions of young customers towards the green image of trendy coffee cafés affect...

... their behavioural response (R) (Mehrabian and Russell, 1974). Sequential in nature, the S-O-R model explains how the stimuli cues from the external environment could fortify the internal state of individual and elicit their approach or avoidance behaviour (Arora, 1982 ; Eroglu et al., 2003). The prominent...