... interest, particularly among teenagers. This contrasts with the country’s rich tradition of diverse musical genres. This study aims to explore the shift in behaviour of EDM artists toward AI and how it influences teenagers in India, including its potential benefits and risks, which remain under explored...

...Sanne Holvoet; Liselot Hudders; Laura Herrewijn Purpose This study aims to explore whether parents perceive themselves as responsible for helping their teenage children (aged 13–17 years) cope with the persuasive effects of personalized advertising and the related process of online data collection...

... has been hampered by a lack of sophisticated research instruments capable of measuring consumption behaviors that are relevant both in terms of their sustainability impacts and their suitability for teenagers. This study aims to address this research gap and presents a scale for young consumers...

...Luciana A. Gil; Abhishek Dwivedi; Lester W. Johnson Purpose Peer pressure and popularity are important issues for teenagers, potentially affecting teenagers’ attitudes toward luxury products. In turn, peer pressure and popularity can potentially be affected by self-concept clarity (how clearly...

...Kristien Daems; Ingrid Moons; Patrick De Pelsmacker Purpose This study aims to explore which media 9- and 10-year-old children and 12- and 13-year-old teenagers encounter and which campaign elements (media, spokesperson, appeal and message) are most appreciated by these target groups in awareness...

... to pupils, ranging from educational, social and cultural messages to teenage products and issues. A small proportion of cards is available for advertising or sponsorship, within strict guidelines. Any form of commercial activity within schools is a contentious issue. Yet the popularity of SchoolCards™...