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Keywords: Word-of-mouth intention
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (6): 993–1011.
Published: 04 August 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Inbound marketing Active listening Visibility management Community building Youth Purchase intention Word-of-mouth intention CB encompasses a company’s online initiatives to engage customers...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
Published: 19 June 2019
... Limited Licensed re-use rights only Children Advertising cue Advertising personalization Attitude towards the advertisement Awareness of selling intent Word-of-mouth intention Advertising aimed at children has been a subject of debate among advertising practitioners, scholars, parents...
