Issues

Special Issue: Emerging paradigms in the Indian marketplace. Guest Editor: Paurav Shukla

Emerging paradigms in the Indian marketplace

Paurav Shukla
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Marketing paradigms and the Indian firm: A study of the emerging challenges and firm responses

Krishnaveni Muthiah
View articletitled, Marketing paradigms and the Indian firm<span class="subtitle-colon">: </span><span class="subtitle">A study of the emerging challenges and firm responses</span>
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An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies

Zubin Sethna
View articletitled, An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies
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Brand origin in an emerging market: perceptions of Indian consumers

Zhongqi Jin; Bal Chansarkar; N.M. Kondap
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Advertising message processing amongst urban children: An Indian experience — with special reference to TV advertising

J.S. Panwar; Milan Agnihotri
View articletitled, Advertising message processing amongst urban children<span class="subtitle-colon">: </span><span class="subtitle">An Indian experience — with special reference to TV advertising</span>
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Importance of appropriate marketing strategies for sustainability of small businesses in a developing country: Case of bakery chains of Kolkata, India

Kalyan Sengupta; Atish Chattopadhyay
View articletitled, Importance of appropriate marketing strategies for sustainability of small businesses in a developing country<span class="subtitle-colon">: </span><span class="subtitle">Case of bakery chains of Kolkata, India</span>
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Relational switching costs, satisfaction and commitment: A study in the Indian manufacturing context

Hari Vasudevan; Sanjaya S. Gaur; Rajesh Kumar Shinde
View articletitled, Relational switching costs, satisfaction and commitment<span class="subtitle-colon">: </span><span class="subtitle">A study in the Indian manufacturing context</span>
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Marketing programmes across different phases of the product life cycle: An explorative study in the Indian machine building sector

Avvari V. Mohan; K.N. Krishnaswamy
View articletitled, Marketing programmes across different phases of the product life cycle<span class="subtitle-colon">: </span><span class="subtitle">An explorative study in the Indian machine building sector</span>
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