Issues

Special Issue: Emerging paradigms in the Indian marketplace. Guest Editor: Paurav Shukla

Emerging paradigms in the Indian marketplace

Paurav Shukla
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Marketing paradigms and the Indian firm: A study of the emerging challenges and firm responses

Krishnaveni Muthiah
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An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies

Zubin Sethna
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Brand origin in an emerging market: perceptions of Indian consumers

Zhongqi Jin; Bal Chansarkar; N.M. Kondap
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Advertising message processing amongst urban children: An Indian experience — with special reference to TV advertising

J.S. Panwar; Milan Agnihotri
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Importance of appropriate marketing strategies for sustainability of small businesses in a developing country: Case of bakery chains of Kolkata, India

Kalyan Sengupta; Atish Chattopadhyay
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Relational switching costs, satisfaction and commitment: A study in the Indian manufacturing context

Hari Vasudevan; Sanjaya S. Gaur; Rajesh Kumar Shinde
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Marketing programmes across different phases of the product life cycle: An explorative study in the Indian machine building sector

Avvari V. Mohan; K.N. Krishnaswamy
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