Issues

Special Issue: Advertising and promotion in new Asia. Guest Editors: KimShyan Fam, Lisa McNeill

The correlates of cognitive ageing and adoption of defensive‐ageing strategies among older adults

Fon Sim Ong; Yap‐Ying Lu; Masoud Abessi; David R. Phillips
View articletitled, The correlates of cognitive ageing and adoption of defensive‐ageing strategies among older adults
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Developers and terminators in hypermarkets' relationships with Chinese customers

James O. Stanworth
View articletitled, Developers and terminators in hypermarkets' relationships with Chinese customers
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The relationship between attitude and behavior: an empirical study in China

Jianyao Li; Dick Mizerski; Alvin Lee; Fang Liu
View articletitled, The relationship between attitude and behavior: an empirical study in China
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Four alternative models of online purchase behavior in the Asia‐Pacific Region: A lesson of gender difference from South Korea

Siva Muthaly; Hong‐Youl Ha
View articletitled, Four alternative models of online purchase behavior in the Asia‐Pacific Region<span class="subtitle-colon">: </span><span class="subtitle">A lesson of gender difference from South Korea</span>
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Commercializing artistic authenticity via collaborative design

Yuli Bai; Jeanne Tan; Tsan‐Ming Choi; Raymond Au
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When hot and noisy is good: Chinese values of renao and consumption metaphors

Clyde A. Warden; Judy F. Chen
View articletitled, When hot and noisy is good<span class="subtitle-colon">: </span><span class="subtitle">Chinese values of <em>renao</em> and consumption metaphors</span>
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Guest editorial

Advertising and promotion in “new” Asia

Kim-Shyan Fam; Lisa S. McNeill
View articletitled, Advertising and promotion in “new” Asia
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List of reviewers

List of reviewers

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