Issues

Special Issue: Branding in Asia. Guest Editors: T.C. Melewar, Sharifah Alwi

Branding in the Asian context: a Malaysian perspective

Sharifah Faridah Syed Alwi; T.C. Melewar
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The effects of contingency factors on perceived values of casual sportswear: An empirical study of US consumers

Ting Chi
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Brand‐extension feedback effects: an Asian branding perspective

Abhishek Dwivedi; Bill Merrilees
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Regional and country ethnocentrism: broadening ASEAN origin perspectives

Kai‐Uwe Seidenfuss; Yunus Kathawala; Keith Dinnie
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Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour

Matthew Tingchi Liu; James L. Brock; Gui Cheng Shi; Rongwei Chu; Ting‐Hsiang Tseng
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Developing a decision model for brand naming using Delphi method and analytic hierarchy process

Pi‐Fang Hsu; Fang‐Lei Lin
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Measuring shopping values of Malaysian retail consumers

Jeannot Abdul Karim; Mukesh Kumar; Sofiah Abd Rahman
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Modelling the SCM enablers: an integrated ISM‐fuzzy MICMAC approach

S.J. Gorane; Ravi Kant
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Editorial

Editorial

Ian Phau
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