Issues

Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness

Hyun Hee Park
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Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

Cong Doanh Duong
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The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

Felix Septianto; Rokhima Rostiani; Widya Paramita
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The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices

Tung-Sheng Wang; Austin Rong-Da Liang; Chia-Chun Ko; Jie-Heng Lin
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Buyer–supplier collaborative cost sharing and the performance of fresh agricultural produce cold chains: a retailer fairness concern perspective

Wucheng Zi; Guodong Li; Xiaolin Li; JiaYu Zhou
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Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products

Behzad Izadi; Ali Ghaedi; Mohammadreza Ghasemian
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Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test

Charmant Sengabira Ndereyimana; Antonio K.W. Lau; Dana-Nicoleta Lascu; Ajay K. Manrai
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Unlatching or latching a door to the competitor

Wooje Cho; Woojung Chang; Dongryul Lee
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The role of buyer-seller guanxi facets and positions in social commerce: an analysis of the buyer's perspective in Taiwan

Wen-Kuei Wu; Hsiao-Chung Wu; Chih-Sung Lai
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From keyword to keywords: the role of keyword portfolio variety and disparity in product sales

Xia Cao; Zhi Yang; Feng Wang; Chongyu Lu; Yueyan Wu
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The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping

Fan Yu; Ran Zheng
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