Skip to Main Content
Aron O'Cass
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The relationship between business orientations and brand performance: A cross‐national perspective

Liem Viet Ngo, Aron O'Cass
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2011) 23 (5): 684–713.
https://doi.org/10.1108/13555851111183093
Published: 15 November 2011
View article titled, The relationship between business orientations and brand performance: A cross‐national perspective
Open the PDF for The relationship between business orientations and brand performance: A cross‐national perspective in another window
Add to Citation Manager for The relationship between business orientations and brand performance: A cross‐national perspective
Journal Articles

Understanding the younger Singaporean consumers’ views of western and eastern brands

Aron O’Cass, Kenny Lim
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2002) 14 (4): 54–79.
https://doi.org/10.1108/13555850210764954
Published: 01 December 2002
View article titled, Understanding the younger Singaporean consumers’ views of western and eastern brands
Open the PDF for Understanding the younger Singaporean consumers’ views of western and eastern brands in another window
Add to Citation Manager for Understanding the younger Singaporean consumers’ views of western and eastern brands
Journal Articles

The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance

Craig Julian, Aron O’Cass
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2002) 14 (1): 19–39.
https://doi.org/10.1108/13555850210764918
Published: 01 March 2002
View article titled, The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance
Open the PDF for The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance in another window
Add to Citation Manager for The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal