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Aron O'Cass
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Journal Articles
The relationship between business orientations and brand performance: A cross‐national perspective
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2011) 23 (5): 684–713.
Published: 15 November 2011
Journal Articles
Understanding the younger Singaporean consumers’ views of western and eastern brands
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2002) 14 (4): 54–79.
Published: 01 December 2002
Journal Articles
The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2002) 14 (1): 19–39.
Published: 01 March 2002
