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Liem Viet Ngo
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Journal Articles
Relationship marketing in Vietnam: an empirical study
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2012) 24 (2): 222–235.
Published: 30 March 2012
Journal Articles
The relationship between business orientations and brand performance: A cross‐national perspective
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2011) 23 (5): 684–713.
Published: 15 November 2011
