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Journal Articles

Does it matter where to run? Intention to participate in destination marathon

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Kim-Shyan Fam, Hiram Ting, Kim-Lim Tan, Kashif Hussain, Jun-Hwa Cheah
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1475–1494.
https://doi.org/10.1108/APJML-12-2019-0737
Published: 19 June 2020
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Journal Articles

Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

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Xin-Jean Lim, Jun-Hwa Cheah, Tat Huei Cham, Hiram Ting, Mumtaz Ali Memon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1539–1563.
https://doi.org/10.1108/APJML-03-2019-0126
Published: 24 February 2020
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