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Tat Huei Cham
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Journal Articles
Future research directions of generative AI in marketing and logistics
Available to PurchaseEugene Cheng-Xi Aw, Ali Anjomshoae, Constantin Blome, Tat-Huei Cham, Hing Kai Chan, Jacqueline Eastman, Arpan Kumar Kar, Chung-Wha (Chloe) Ki, Lai-Ying Leong, Subhadeep Mandal, Anubhav Mishra, Keng-Boon Ooi, Ramakrishnan Raman, Nripendra P. Rana, Garry Wei-Han Tan
Asia Pacific Journal of Marketing and Logistics 1–15.
Published: 02 December 2025
Journal Articles
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2259–2280.
Published: 04 March 2024
Journal Articles
Social media marketing in the digital age: empower consumers to win big?
Available to PurchaseSajjaad Moedeen, Eugene Cheng-Xi Aw, Mohammad Alryalat, Garry Wei-Han Tan, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. Dwivedi
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 66–84.
Published: 05 July 2023
Journal Articles
Metaverse in marketing and logistics: the state of the art and the path forward
Available to PurchaseGarry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. Dwivedi, Ali Abdallah Alalwan, Janarthanan Balakrishnan, Hing Kai Chan, Jun-Jie Hew, Laurie Hughes, Varsha Jain, Voon Hsien Lee, Binshan Lin, Nripendra P. Rana, Teck Ming Tan
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 2932–2946.
Published: 02 June 2023
Journal Articles
Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1539–1563.
Published: 24 February 2020
