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Jun Zhang
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Journal Articles
Understanding the Chinese online fresh agricultural market through the extended technology acceptance model: the moderating role of food safety trust
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (7): 1576–1594.
Published: 12 January 2024
Journal Articles
A study of loyalty programs in the Chinese market: the impacts of reward type, reward characteristic and product involvement
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 908–919.
Published: 14 June 2022
