... Grounded in anthropomorphism theory and construal level theory, four controlled experiments examined how AI role type (with a personal role vs. with no role) influences users' interaction intentions. The model tests psychological distance as a mediator, with AI empathy and users' self-concept clarity...

...Wen Hai; Sotaro Katsumata Purpose This study investigated how face concern—the extent to which individuals care about maintaining a positive social image—moderates consumers’ anger toward anthropomorphic chatbots used in service recovery following service failures, given that the level of recovery...

... that perceived anthropomorphism and perceived intelligence are the two strongest predictors of perceived empathy. Perceived empathy positively influences service authenticity and consumer empowerment. The cIPMA results further highlight a performance gap in perceived consumer empowerment and empathy. The fsQCA...

... and investigates how the anthropomorphism of virtual influencers – in appearance and behavior – differentially affects perceived authenticity through the mechanism of social presence, ultimately shaping audiences’ purchase intentions. Design/methodology/approach Drawing from social presence theory...

...Thi Thu Ha Truong; Ja Shen Chen Purpose Artificial intelligence chatbots are increasingly employed as substitutes for human service agents in customer service. This study investigates how two key chatbot features, anthropomorphism and responsiveness, enhance the customer experience by fostering...

...’ anthropomorphism, virtual experience and consumer behavior through a mixed method of questionnaires and semi-structured interviews. Findings The results indicate that consumers’ sharing, reviewing and purchasing behavior is significantly and positively influenced by virtual ambassadors’ anthropomorphism...

... 2024 Emerald Publishing Limited Licensed re-use rights only Anthropomorphism Dog-oriented self-concept Specialty purchases Willingness to buy Necessary condition analysis A pet dog and a human relationship go beyond the owner-possession relationship (Merkouri et al., 2022...

... previously less active and less served. However, the extent to which consumers trust this technology influences the adoption of rob-advisors. The resemblance to a human, or anthropomorphism, can provide a sense of social presence and increase trust. Design/methodology/approach In this paper, we conduct...

...Liang Xiang; Hyun Jung Park Purpose This study investigated the anthropomorphism of the pandemic virus and its downstream effects by examining how warnings trigger viewers' risk perceptions and motivate them to pursue protection. Design/methodology/approach Three experiments were conducted...

..., structural equation modeling is used to test the posited hypotheses. Findings – To extrinsic superstitious beliefs, both the South Korean and US models support the subjective happiness through self-esteem path and the anthropomorphism path; from these beliefs, both models support the horoscope...