... Luxury consumer behavior Luxury product management Branding strategies Brand personality Marketing management Envision a Bentley automobile fully conceptualized by artificial intelligence (AI), composed entirely of 3D-printed components and assembled with high precision robotics in a dark...

.... Design/methodology/approach Three studies assessed BSSC using the brand personality scale (BPS) and the direct congruence measure (DCM). Through moderated mediation analyses, BSSC effects were examined on consumers’ behavioral intention, behavior and subjective well-being (SWB). The mediating role...

... restaurant managers' viewpoints to examine the mutual relationships among CBBE and other critical attributes of corporate social responsibility (CSR), electronic word of mouth (EWOM) and brand personality. Furthermore, structural equation modeling (SEM) was conducted to examine the proposed moderation...

...S.R. Nikhashemi; Naser Valaei Purpose The purpose of this paper is to identify the impacts of brand personality and functional congruity on various components of brand loyalty (i.e. cognitive, affective, and conative) by examining the moderating role of gender. Design/methodology/approach...

... their own accounts of the futures. Muhammad Kashif can be contacted at: kashif@gift.edu.pk 18 01 2016 26 05 2016 26 06 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Brand personality Ethnography Futurology...

...Cigdem Basfirinci Purpose – The purpose of this study was to explore whether and to what extent brand origin associations transfer to brand personality (BP) perceptions. Whether and in which ways product involvement and familiarity have some moderating effects on this relationship was also...

...Xiao Tong; Chunxiao Li Purpose – This study aims to investigate the effect of brand personality and consumer ethnocentrism on perceived quality and purchase intentions in China's sportswear market. Design/methodology/approach – In order to examine and compare the effect of brand personality...

...Angelina Nhat Hanh Le; Julian Ming Sung Cheng; Yueh Hua Lee; Megha Jain Purpose The purpose of this paper is to investigate the predicting roles of extension naming strategies and categorical fit on the transfer of brand personality from a parent brand to its extension brand. Extension naming...