... strong enough to control suppliers. A manufacturer should develop appropriate strategies to mitigate the quality risk across suppliers. Originality/value This case study of the relationship between a manufacturing buyer and her suppliers in the semiconductor industry represents a valuable...

...Congcong Pan; Wenbin Lu Purpose To explore how ecosystem brands can build competitive advantages through innovative mechanisms in the era of the Internet of Things (IoT), using Haier as an exploratory case study. Design/methodology/approach Based on the background of the IoT, taking Haier’s...

... in the emerging and lucrative domain of PMGs. Design/methodology/approach Like many emerging marketing channels before it, large-scale discontinuance of PGo occurred and still remains unexplained in the academic literature. Herein, we address this shortcoming through a consumer case study methodology...

... employed a multiple case study method where the e-commerce strategies of two mature franchise organisations were investigated in depth. Franchising experts were interviewed to provide an additional dimension to this study. Findings This research found that e-commerce must be integrated with the overall...