.... This study thus examines Chinese consumers’ preference for fresh ginger and the sources of their preferences heterogeneity for organic ginger consumption. Design/methodology/approach The study is using choice experiment (CE) method and mixed logit (MXL) modeling with 1,312 valid samples. The participants...

...Eunsoo Baek; Ha Kyung Lee; Ho Jung Choo Purpose The purpose of this paper is to investigate how geographic cues embedded in a website affect Chinese consumers’ cross-border shopping experiences. The study simultaneously explores the effect of telepresence on shoppers’ perceptions of product...