Keywords: Cognitive-affective-conative model
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Journal Articles

The role of restaurant diners’ motivations and restaurant attributes in developing customer loyalty in traditional Chinese medicine restaurants

Jong-Hyeong Kim, Yuchen Xu, Seongseop (Sam) Kim
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2441–2462.
https://doi.org/10.1108/APJML-09-2024-1344
Published: 15 January 2025
... of the consumption of nutraceutical foods. Therefore, grounded in an extended cognitive–affective–conative model, this study examines the role of dining motivations and restaurant attributes in explaining an integrated model that focuses on customers’ loyalty formation process. Design/methodology/approach Data...
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Journal Articles

The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts

Chunlin Yuan, Yajing Yin, Zeran Zhang, Shuman Wang, Hakil Moon
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 594–612.
https://doi.org/10.1108/APJML-01-2024-0008
Published: 21 August 2024
... at: 15617130566@163.com 03 01 2024 25 03 2024 13 07 2024 20 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Livestreaming Cognitive-affective-conative model Shopping experience memory Consumer behavior inertia...
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