... Structural Equation Modelling. Findings The results indicate that streamers' behavioural cultural intelligence positively influences consumer engagement, which in turn promotes key platform outcomes, namely satisfaction, love and loyalty. These attitudes stimulate usage intention, ultimately prompting...

...Zhi Yang; Jiaxin Bao; Shengmei Wu; Min Huang Purpose Digital products often rely on continuous version updates as generational product innovation (GPI) to build and sustain consumer engagement. Unlike traditional settings that emphasize discrete, content-focused launches, digital contexts elevate...

...Zhonghui Feng Purpose Virtual corporate social responsibility (VCSR) facilitates interactive CSR communication and implementation in response to digitalization and rising consumer CSR expectations. However, skepticism towards VCSR motives limits consumer engagement, highlighting the importance...

...Ha Kyung Lee; Woo Bin Kim; Ho Jung Choo Purpose Shopping through e-commerce platforms has become a primary daily activity. However, research on consumer engagement within e-commerce platform contexts remains scarce. We examine the relationship between consumer engagement on online shopping...

... based on feedback. The study focuses on understanding what motivates users to join referral marketing programs, emphasising three key factors: brand identity, celebrity endorsements and rewards. These factors are evaluated for their impact on consumer engagement, with the additional consideration...

...Ha Kyung Lee; Woo Bin Kim; Ho Jung Choo Purpose In the context of growing efforts by online businesses to enhance consumer connections, understanding consumer engagement behaviors is imperative. This study explores consumer engagement within online shopping platforms, specifically introducing...

...Linda D. Hollebeek; Choukri Menidjel; Omar S. Itani; Moira K. Clark; Valdimar Sigurdsson Purpose This study investigates the mediating role of consumer engagement (CE) in the relationship between perceived behavioral control (PBC) and purchase intent and the moderating role of perceived safety...

..., with structural equation modelling for data analysis. Findings The results revealed that trust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. A positive impact on consumer attitude towards consumer engagement was also exposed...

...-service configuration Integrated interactions Omni-channel retailing Consumer empowerment Consumer engagement Experience quality Omni-channel retail is retail that involves the collaborative integration of channels to create a unified purchasing experience for customers, no matter where...

... 22 05 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer engagement Intent Corporate environmental practices Credible environmental claims Green advertisements Advertisements with the intent of engaging consumers refer...