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Keywords: Consumer involvement
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Journal Articles
Consumer involvement with corporate ads vs product ads: a cross-national study
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 322–342.
Published: 02 October 2019
... (n=285) and Pakistan (n=311). Findings Results show that consumer involvement with corporate ads varies for developed (USA: high) and emerging (Pakistan: low) markets but that it remains the same for product ads across markets. Developed market consumers tend to be as involved...
Journal Articles
Green advertising effects on attitude and choice of advertising themes
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2005) 17 (3): 51–66.
Published: 01 September 2005
... insights to practitioners as to the type of themes preferred for green advertising. © Emerald Group Publishing Limited 2005 Green products Green advertising Consumer decision‐making Consumer involvement Recycling Green advertising effects on attitude and choice of advertising themes...
