... indicate that brand perception influences consumer loyalty both directly and indirectly through brand trust. Additionally, government support moderates the relationship between brand perception and brand trust, whereas prevention focus strengthens this relationship. Originality/value This study...

... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Self-presentation motives Perceived conspicuous value Materialism Consumer loyalty Social-media consumption Funding: The authors declare that no funds, grants, or other support were received...

... attractiveness) on consumer loyalty behaviors. Findings By using the fuzzy set qualitative comparative analysis (fsQCA) method, it was found that none of the elements of 3C matching can serve as a necessary condition for consumer behavioral loyalty individually, but para-social interaction plays a more...

... the regional quality brand on consumer loyalty. Design/methodology/approach Data were collected from 401 consumers who have bought “Zhejiang Manufacturing” regional quality brand products. The structural equation modeling (SEM) technique was applied to assess the relationship of the research model...

... 2019 15 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Financial services marketing Consumer loyalty Customer orientation Interest rates A customer-focused business culture is widely recognized to strengthen successful...

... and Chung, 2013 ; Lee et al., 2007). Sheng Yen Lee can be contacted at: hercules7@hanmail.net 07 10 2016 27 10 2016 23 11 2016 24 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer loyalty Service...

... drivers and customer loyalty intentions. Emotions Brand equity Consumer loyalty Value equity Customer equity drivers Relationship equity Consumers experience a broad range of emotions, both simultaneously and successively while interacting with service providers (Maguire and Geiger, 2015...

... Customer satisfaction Customer retention Marketing in China Consumer loyalty Brand loyalty Consumer switching costs Neal (1999, p. 21) defines CS as “the attitude resulting from what customers think should happen (expectations) interacting with what customers think did happen (performance...

... in generating both satisfaction and loyalty. In the light of increasing advertising costs and decreasing consumer loyalty, strengthening corporate brand symbolism makes a lot of economic sense. The findings suggest that managers need to take into account consumer need for identity expression and consider...