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Keywords: Consumer perception
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3291–3310.
Published: 31 March 2025
...). Near-expired food Purchase intention Reference group Consumer perception Food waste exacerbates pressure on food security and imposes significant resource costs, such as land and water resources (Jia and Qiao, 2022). It is a major barrier to social and economic sustainability (Liao et al...
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1516–1531.
Published: 21 June 2019
... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing management Pricing Consumer perception Price plays an important role in consumers’ decision-making processes; for this reason, price-related promotions are common...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1200–1221.
Published: 01 November 2018
.../methodology/approach An online survey was used to evaluate the new concept of “omni-channel capability” and LSQ from the consumer’s perception. A two split sample technique was used to validate omni-channel capability and test the impact of LSQ on it through structural equation modeling. Factor analysis...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 862–877.
Published: 14 November 2016
... in their globalization pursuit. C. Min Han can be contacted at: cmhlab@hanyang.ac.kr 13 11 2015 14 02 2016 03 03 2016 04 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Country of origin Consumer perception...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 841–861.
Published: 14 November 2016
... 28 09 2015 16 12 2015 25 02 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumption values Consumer decision making Consumer perception Decisions regarding what we choose to purchase can be influenced...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 92–106.
Published: 11 January 2016
... in the conjoint analysis and discuss the different preferences in each country. This hierarchical structure enables to extract the reciprocal effects of COO across countries. New product development Consumer perception Country image Country of origin Recent economic growth in the Asian region has...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (4): 579–601.
Published: 02 September 2014
... Publishing Limited 2014 Consumer behaviour Consumer perception Market segmentation Financial services marketing Marketing in developing countries In the past few decades, various types of service providers have realised that the youth segment is attractive for them to target...

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