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1-9 of 9
Keywords: Consumer perception
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3291–3310.
Published: 31 March 2025
... 18 12 2024 14 02 2025 10 03 2025 10 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Near-expired food Purchase intention Reference group Consumer perception Food waste exacerbates pressure on food security...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3388–3409.
Published: 09 July 2024
... and videos vs virtual ones), respectively. Hypotheses were tested using SEM and applying SmartPLS 4. Findings The results demonstrated that five components of virtual clothing presentation have different degrees of influence on consumers’ purchase intention through different consumer perceptions...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (8): 1991–2011.
Published: 21 December 2022
... music Consumer perception Thinking styles Music is powerful. As people listen to it, they can be affected. They respond. – Ray Charles Music is one of the most prevalent acoustic cues used in marketing contexts (e.g. commercials, products) and has been shown to influence consumer...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1516–1531.
Published: 21 June 2019
... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing management Pricing Consumer perception Price plays an important role in consumers’ decision-making processes; for this reason, price-related promotions are common...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1200–1221.
Published: 01 November 2018
.../methodology/approach An online survey was used to evaluate the new concept of “omni-channel capability” and LSQ from the consumer’s perception. A two split sample technique was used to validate omni-channel capability and test the impact of LSQ on it through structural equation modeling. Factor analysis...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 862–877.
Published: 14 November 2016
... in their globalization pursuit. C. Min Han can be contacted at: cmhlab@hanyang.ac.kr 13 11 2015 14 02 2016 03 03 2016 04 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Country of origin Consumer perception...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 841–861.
Published: 14 November 2016
... 28 09 2015 16 12 2015 25 02 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumption values Consumer decision making Consumer perception Decisions regarding what we choose to purchase can be influenced...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 92–106.
Published: 11 January 2016
... in the conjoint analysis and discuss the different preferences in each country. This hierarchical structure enables to extract the reciprocal effects of COO across countries. New product development Consumer perception Country image Country of origin Recent economic growth in the Asian region has...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (4): 579–601.
Published: 02 September 2014
... Publishing Limited 2014 Consumer behaviour Consumer perception Market segmentation Financial services marketing Marketing in developing countries In the past few decades, various types of service providers have realised that the youth segment is attractive for them to target...
