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1-9 of 9
Keywords: Consumer perception
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Journal Articles
The influence of reference group on consumers’ purchase intention of near-expired food
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3291–3310.
Published: 31 March 2025
...). Near-expired food Purchase intention Reference group Consumer perception Food waste exacerbates pressure on food security and imposes significant resource costs, such as land and water resources (Jia and Qiao, 2022). It is a major barrier to social and economic sustainability (Liao et al...
Journal Articles
Disassembling the components of virtual clothing presentation: exploring their impact on consumers' perception and purchase intention
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3388–3409.
Published: 09 July 2024
... and videos vs virtual ones), respectively. Hypotheses were tested using SEM and applying SmartPLS 4. Findings The results demonstrated that five components of virtual clothing presentation have different degrees of influence on consumers’ purchase intention through different consumer perceptions...
Journal Articles
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (8): 1991–2011.
Published: 21 December 2022
..., 1997). Previous research has shown that consumer perception of brand competence is a strong predictor of further evaluations of the brand, such as trust (Sung and Kim, 2010) and willingness to buy (Eisend and Stokburger-Sauer, 2013), both of which are linked to brand equity (Delgado-Ballester...
Journal Articles
When do high prices lead to purchase intention? Testing two layers of moderation effects
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1516–1531.
Published: 21 June 2019
... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing management Pricing Consumer perception Price plays an important role in consumers’ decision-making processes; for this reason, price-related promotions are common...
Journal Articles
Revealing the impact of operational logistics service quality on omni-channel capability
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Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1200–1221.
Published: 01 November 2018
.../methodology/approach An online survey was used to evaluate the new concept of “omni-channel capability” and LSQ from the consumer’s perception. A two split sample technique was used to validate omni-channel capability and test the impact of LSQ on it through structural equation modeling. Factor analysis...
Journal Articles
Global identity strategy and its efficacy for Asian brands: Is Toyota global or Japanese to consumers?
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Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 862–877.
Published: 14 November 2016
... in their globalization pursuit. C. Min Han can be contacted at: cmhlab@hanyang.ac.kr 13 11 2015 14 02 2016 03 03 2016 04 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Country of origin Consumer perception...
Journal Articles
Cognitive relationships between automobile attributes and personal values
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Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 841–861.
Published: 14 November 2016
... 28 09 2015 16 12 2015 25 02 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumption values Consumer decision making Consumer perception Decisions regarding what we choose to purchase can be influenced...
Journal Articles
The reciprocal effects of country-of-origin on product evaluation: An empirical examination of four countries
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Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 92–106.
Published: 11 January 2016
... in the conjoint analysis and discuss the different preferences in each country. This hierarchical structure enables to extract the reciprocal effects of COO across countries. New product development Consumer perception Country image Country of origin Recent economic growth in the Asian region has...
Journal Articles
Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
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Asia Pacific Journal of Marketing and Logistics (2014) 26 (4): 579–601.
Published: 02 September 2014
... Publishing Limited 2014 Consumer behaviour Consumer perception Market segmentation Financial services marketing Marketing in developing countries In the past few decades, various types of service providers have realised that the youth segment is attractive for them to target...
