... 2025 Emerald Publishing Limited Licensed re-use rights only Near-expired food Purchase intention Reference group Consumer perception Food waste exacerbates pressure on food security and imposes significant resource costs, such as land and water resources (Jia and Qiao, 2022...

... and videos vs virtual ones), respectively. Hypotheses were tested using SEM and applying SmartPLS 4. Findings The results demonstrated that five components of virtual clothing presentation have different degrees of influence on consumers’ purchase intention through different consumer perceptions...

...@snu.ac.kr 31 03 2022 28 08 2022 27 10 2022 01 11 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Advertising Brand competence Background music Consumer perception Thinking styles Music is powerful. As people...

...., 2012). Equity theory explains fairness and equity relationships in terms of exchanges; hence, this study maintains that a consumer’s perception of price fairness serves as an important factor that influences his/her judgment of perceived price and willingness to purchase. Therefore, price fairness has...

.../methodology/approach An online survey was used to evaluate the new concept of “omni-channel capability” and LSQ from the consumer’s perception. A two split sample technique was used to validate omni-channel capability and test the impact of LSQ on it through structural equation modeling. Factor analysis...

... Consumption values Consumer decision making Consumer perception Decisions regarding what we choose to purchase can be influenced by psychological processes that are based on cultural or individual backgrounds. As a result the number of studies on the influence of personal values on consumption has...

... Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Country of origin Consumer perception International branding The notion of “perceived brand globalness” has received a great deal of attention in the field of international marketing...

... particularly affects consumers’ perceptions of quality. A more recent study identifies another aspect of this effect; Chuang and Yen (2007) examine the COO effect on consumers’ compromises and product attraction. Dr Sotaro Katsumata can be contacted at: katsumata@econ.osaka-u.ac.jp © Emerald Group...

... Consumer perception Market segmentation Financial services marketing Marketing in developing countries In the past few decades, various types of service providers have realised that the youth segment is attractive for them to target. This is owing to the increasing purchasing power of youth...