Keywords: Cross-cultural consumption
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption

Ho Jung Choo, Ha Kyung Lee, Jiali Xie
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1052–1074.
https://doi.org/10.1108/APJML-10-2021-0740
Published: 08 July 2022
... strategies. Originality/value This study bridges gaps in the literature on globalized consumption in a non-Western context by identifying how consumers in emerging markets become involved in cross-cultural consumption. Ha Kyung Lee can be contacted at: hakyung@cnu.ac.kr 12 10 2021 10 03...
View article titled, Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption
Open the PDF for Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption in another window
Add to Citation Manager for Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options