...Peiyan Yan; Cuicui Yu; Chengyuan Zhang; Huiting Shi; Shouyang Wang Purpose By integrating text mining, sentiment analysis and visual analysis, a comprehensive framework of destination image formation and diffusion is developed to explore the impact of short videos on rural tourism destination...

..., destination image and destination brand love. The model was tested using partial least squares structural equation modelling (PLS-SEM) with data collected from 383 Chinese NFT users, taking Dunhuang, China, as the research context. Findings The study finds that the four gratifications positively influence...

... 04 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Destination image Place attachment Festive identity Short video promotion Attachment theory Short video is increasingly being used for destination and tourism marketing...

...Qiuxiang Zhou; Yongjian Pu; Chun Su Purpose This study primarily aims to investigate the indirect and direct effects of cultural heritage rejuvenation experience quality on tourists' revisiting intention through memorable tourism experiences and destination image in the context of cultural...

... organizations to explore online tourist-generated content and to understand tourists' perceptions of the destination image (DI). Design/methodology/approach A total of 1,291,057 reviews (535,317 for Macau and 755,740 for Zhuhai) were collected, analyzed and examined to determine how the DI s of Macau...

...Shaohua Yang; Salmi Mohd Isa; T. Ramayah; Jun Wen; Edmund Goh Purpose This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender. Design/methodology/approach Surveys were conducted with 645...

..., a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image...

... tourist-generated content and understand tourists' perceptions of the destination image (DI). Specifically, the researchers initiated an investigation examining how the destination image of Macau changed during the period of 2014–2018 based on user-generated content on travel websites. Design...

...Yunduk Jeong; Sukkyu Kim Purpose The purpose of this paper is to explore structural relationships between quality, destination image, perceived value, tourist satisfaction and destination loyalty with emphasis on the mediating effect of tourist satisfaction on relations between destination image...

...Md. Kamrul Hasan; Shamsul Kamariah Abdullah; Tek Yew Lew; MD. Faridul Islam Purpose The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction-loyalty paradigm in the context...

...Yunduk Jeong; Sukkyu Kim Purpose The purpose of this paper is to investigate the structural relationships between destination image, tourist satisfaction, attitudinal loyalty and behavioral loyalty, with an emphasis on the mediating effect of tourist satisfaction on the relation between...

...Anupriya Kaur; Abhilasha Chauhan; Yajulu Medury Purpose – The purpose of this paper is to evaluate tourist destinations’ image based on the attributes obtained from the extant literature using correspondence analysis. Design/methodology/approach – This study is aimed at measuring...

...Sayyed Mohsen Allameh; Javad Khazaei Pool; Akbar Jaberi; Reza Salehzadeh; Hassan Asadi Purpose – The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran. Design...