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1-13 of 13
Keywords: Destination image
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Journal Articles
From pixels to perceptions: analyzing rural tourism image diffusion through Douyin-style short videos
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 30 January 2026
...Peiyan Yan; Cuicui Yu; Chengyuan Zhang; Huiting Shi; Shouyang Wang Purpose By integrating text mining, sentiment analysis and visual analysis, a comprehensive framework of destination image formation and diffusion is developed to explore the impact of short videos on rural tourism destination...
Includes: Supplementary data
Journal Articles
Leveraging NFTs for destination brand love: the roles of gratifications, cultural contact and destination image
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 12 September 2025
..., destination image and destination brand love. The model was tested using partial least squares structural equation modelling (PLS-SEM) with data collected from 383 Chinese NFT users, taking Dunhuang, China, as the research context. Findings The study finds that the four gratifications positively influence...
Includes: Supplementary data
Journal Articles
Can short video promote festival marketing? Empirical evidence from Macau
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3166–3182.
Published: 26 March 2025
... et al., 2021), by helping potential consumers quickly understand the destination. Destination image Place attachment Festive identity Short video promotion Attachment theory Online short videos are primarily accessed through the Internet, as a result an online...
Journal Articles
The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (6): 1313–1329.
Published: 09 August 2022
...Qiuxiang Zhou; Yongjian Pu; Chun Su Purpose This study primarily aims to investigate the indirect and direct effects of cultural heritage rejuvenation experience quality on tourists' revisiting intention through memorable tourism experiences and destination image in the context of cultural...
Journal Articles
Cooperator or supporter: how can cross-boundary Macau–Zhuhai metropolis promote regional tourism together?
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2207–2236.
Published: 07 December 2021
... organizations to explore online tourist-generated content and to understand tourists' perceptions of the destination image (DI). Design/methodology/approach A total of 1,291,057 reviews (535,317 for Macau and 755,740 for Zhuhai) were collected, analyzed and examined to determine how the DI s of Macau...
Journal Articles
Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (7): 1459–1481.
Published: 12 October 2021
...Shaohua Yang; Salmi Mohd Isa; T. Ramayah; Jun Wen; Edmund Goh Purpose This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender. Design/methodology/approach Surveys were conducted with 645...
Journal Articles
The role of a mega-sporting event in attracting domestic tourists: the case of Seoul
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 306–321.
Published: 05 May 2021
..., a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image...
Journal Articles
Using text mining to track changes in travel destination image: the case of Macau
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 371–393.
Published: 29 April 2020
... tourist-generated content and understand tourists' perceptions of the destination image (DI). Specifically, the researchers initiated an investigation examining how the destination image of Macau changed during the period of 2014–2018 based on user-generated content on travel websites. Design...
Journal Articles
A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 940–960.
Published: 19 December 2019
...Yunduk Jeong; Sukkyu Kim Purpose The purpose of this paper is to explore structural relationships between quality, destination image, perceived value, tourist satisfaction and destination loyalty with emphasis on the mediating effect of tourist satisfaction on relations between destination image...
Journal Articles
Determining factors of tourists’ loyalty to beach tourism destinations: a structural model
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 169–187.
Published: 31 July 2019
...Md. Kamrul Hasan; Shamsul Kamariah Abdullah; Tek Yew Lew; MD. Faridul Islam Purpose The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction-loyalty paradigm in the context...
Journal Articles
Exploring a suitable model of destination image: The case of a small-scale recurring sporting event
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1287–1307.
Published: 10 May 2019
...Yunduk Jeong; Sukkyu Kim Purpose The purpose of this paper is to investigate the structural relationships between destination image, tourist satisfaction, attitudinal loyalty and behavioral loyalty, with an emphasis on the mediating effect of tourist satisfaction on the relation between...
Journal Articles
Destination image of Indian tourism destinations: An evaluation using correspondence analysis
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Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 499–524.
Published: 13 June 2016
...Anupriya Kaur; Abhilasha Chauhan; Yajulu Medury Purpose – The purpose of this paper is to evaluate tourist destinations’ image based on the attributes obtained from the extant literature using correspondence analysis. Design/methodology/approach – This study is aimed at measuring...
Journal Articles
Factors influencing sport tourists’ revisit intentions: The role and effect of destination image, perceived quality, perceived value and satisfaction
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Asia Pacific Journal of Marketing and Logistics (2015) 27 (2): 191–207.
Published: 13 April 2015
...Sayyed Mohsen Allameh; Javad Khazaei Pool; Akbar Jaberi; Reza Salehzadeh; Hassan Asadi Purpose – The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran. Design...
