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Keywords: Destination image
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 30 January 2026
...Peiyan Yan; Cuicui Yu; Chengyuan Zhang; Huiting Shi; Shouyang Wang Purpose By integrating text mining, sentiment analysis and visual analysis, a comprehensive framework of destination image formation and diffusion is developed to explore the impact of short videos on rural tourism destination...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 12 September 2025
..., destination image and destination brand love. The model was tested using partial least squares structural equation modelling (PLS-SEM) with data collected from 383 Chinese NFT users, taking Dunhuang, China, as the research context. Findings The study finds that the four gratifications positively influence...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3166–3182.
Published: 26 March 2025
... et al., 2021), by helping potential consumers quickly understand the destination. Destination image Place attachment Festive identity Short video promotion Attachment theory Online short videos are primarily accessed through the Internet, as a result an online...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2207–2236.
Published: 07 December 2021
... organizations to explore online tourist-generated content and to understand tourists' perceptions of the destination image (DI). Design/methodology/approach A total of 1,291,057 reviews (535,317 for Macau and 755,740 for Zhuhai) were collected, analyzed and examined to determine how the DI s of Macau...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 306–321.
Published: 05 May 2021
..., a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 371–393.
Published: 29 April 2020
... tourist-generated content and understand tourists' perceptions of the destination image (DI). Specifically, the researchers initiated an investigation examining how the destination image of Macau changed during the period of 2014–2018 based on user-generated content on travel websites. Design...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 169–187.
Published: 31 July 2019
...Md. Kamrul Hasan; Shamsul Kamariah Abdullah; Tek Yew Lew; MD. Faridul Islam Purpose The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction-loyalty paradigm in the context...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1287–1307.
Published: 10 May 2019
...Yunduk Jeong; Sukkyu Kim Purpose The purpose of this paper is to investigate the structural relationships between destination image, tourist satisfaction, attitudinal loyalty and behavioral loyalty, with an emphasis on the mediating effect of tourist satisfaction on the relation between...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 499–524.
Published: 13 June 2016
...Anupriya Kaur; Abhilasha Chauhan; Yajulu Medury Purpose – The purpose of this paper is to evaluate tourist destinationsimage based on the attributes obtained from the extant literature using correspondence analysis. Design/methodology/approach – This study is aimed at measuring...
Journal Articles

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