...Hung-Che Wu; Xiaolian Chen; Ya-Yuan Chang Purpose This study examines the relationship between the dimensions of fertility care quality and the dimensions of experiential relationship marketing in fertility tourism. Design/methodology/approach The data used in this study were based on a sample...

...Koushiki Choudhury Purpose – The purpose of this paper is to address the question of service quality in the higher education sector in the business management area, with the research objective to explore the dimensions of service quality and assess performance of higher educational institutes...