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Keywords: E-commerce structures
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Journal Articles
Ecommerce structures for retail and service franchises: Ecommerce implementation in mature franchise systems
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1292–1308.
Published: 10 May 2019
... is central to how e-commerce is structured, and franchisees are best placed to know their customers’ needs because they are directly involved in operating their business and interfacing with customers. Practical implications A preliminary model for e-commerce structures in service and retail franchising...
