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Keywords: Experiential relationship marketing
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Journal Articles
Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1648–1666.
Published: 08 January 2021
...Hung-Che Wu; Xiaolian Chen; Ya-Yuan Chang Purpose This study examines the relationship between the dimensions of fertility care quality and the dimensions of experiential relationship marketing in fertility tourism. Design/methodology/approach The data used in this study were based on a sample...
