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Keywords: FMCG products
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 249–265.
Published: 02 February 2022
... dimensions, brand trust and purchase intent of reputed major brands of fast-moving consumer good (FMCG) products. Design/methodology/approach The data for this study were collected by administering a questionnaire-based survey from 254 respondents from the Delhi National Capital Region (NCR) of India...
