Keywords: Feeling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2501–2520.
Published: 01 May 2023
... analysis (EFA), and 238 data were used for confirmatory factor analysis (CFA). The hypothesis was tested using structural equation modeling (SEM) and SmartPLS 3.0. Findings The results showed that the metaverse experience comprises three sub-constructs, namely fantasies, feelings and fun. Also...

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