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Keywords: Financial services marketing
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Journal Articles
Give me a human! How anthropomorphism and robot gender affect trust in financial robo-advisory services
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2689–2705.
Published: 16 April 2024
... be contacted at: daria.plotkina@em-strasbourg.eu 29 09 2023 30 01 2024 15 03 2024 25 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Anthropomorphism Financial services marketing Robo-advisor Robot gender Social...
Journal Articles
When do interest rates matter? Two methodological approaches to loyalty
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 46–64.
Published: 19 June 2019
... 2019 15 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Financial services marketing Consumer loyalty Customer orientation Interest rates A customer-focused business culture is widely recognized to strengthen successful...
Journal Articles
Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2014) 26 (4): 579–601.
Published: 02 September 2014
... Publishing Limited 2014 Consumer behaviour Consumer perception Market segmentation Financial services marketing Marketing in developing countries In the past few decades, various types of service providers have realised that the youth segment is attractive for them to target...
Journal Articles
Predicting Bangladeshi financial salespeople's ethical intentions and behaviour using the theory of planned behaviour: Implications for developing countries
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2013) 25 (4): 655–673.
Published: 06 September 2013
... Publishing Limited 2013 Ethics Ethical selling Theory of planned behavior Financial services marketing Developing country Financial services The global financial services industry is highly competitive and is facing a number of worldwide pressures, including, increased government...
