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Keywords: Franchises
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2004) 16 (2): 46–61.
Published: 01 June 2004
...Audhesh K. Paswan; S. Prasad Kantamneni A framework for evaluating public opinion towards franchising is proposed and empirically tested in an emerging market, India. Franchising in an emerging market was selected as the context because – (1) future growth is likely to come from newly emerging...

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