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Keywords: Green need for cognition
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Journal Articles
What drives green persistence intentions?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 157–183.
Published: 10 January 2019
... satisfaction, green passionate love and green need for cognition in a green hotel context. Design/methodology/approach The data used in this study were based on a sample of 589 customers staying at one green hotel in New Taipei City of Taiwan. The predicted relationship was tested using the structural...
