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Keywords: Green persistence intentions
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Journal Articles
What drives green persistence intentions?
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 157–183.
Published: 10 January 2019
...Hung-Che Wu; Ching-Chan Cheng Purpose The purpose of this paper is to explore the structural relationship between green persistence intentions and their seven drivers – green authenticity, green perceptual evaluation, green co-creation, green experiential memorability, green experiential...
