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Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2793–2810.
Published: 04 March 2025
.... This study lays the foundation for future empirical investigations into the behaviors and experiences of senior tourists, as well as the potential role of tourism in promoting healthy aging. Additionally, it provides valuable insights for tourism marketing practitioners to better accommodate this growing...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (1): 29–46.
Published: 19 November 2024
...Sharleen Xiaolian Chen; Henry Hoipong Kuok Purpose The surge in the older population has gained significant interest within the tourism sector worldwide. Little empirical research has been conducted to examine the role of tourism experiences on older adults’ healthy aging. Based on Rowe and Kahn’s...
Journal Articles

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