...Yi Zhang; Wenbo Gao; Sigen Song; Huayu Shi Purpose Merchants frequently devise a myriad of marketing stimuli, which often precipitate impulse buying behaviors among consumers. Existing literature has pinpointed individual traits, motivations, resources, and marketing strategies as key drivers...

...Xin Chen; Seeun Kim; Do Yuon Kim Purpose This study investigates impulse buying behavior in the TikTok environment by examining four motivational antecedents – hedonic gratification, sexual attractiveness, loneliness and utilitarian gratification – as well as the moderating roles of trust...

... indicated that motivational experience (goal importance and goal interest) and positive emotion (fantasy, feeling and fun) have positive effects on impulse buying of luxury products in the metaverse, but none for negative emotions (loneliness and isolation). Practical implications This study indicated...

...Syam Kumar; Jogendra Kumar Nayak Purpose This study aims to establish that the relationship between the risky indebtedness behavior (RIB) of consumers and their attitude toward adopting buy-now-pay-later (BNPL) is not immediate but is mediated through impulse buying. Moreover, it explores how...

...Jingjing Sun; Tingting Li; Shouqiang Sun Purpose This paper aims to investigate how online consumer reviews (OCRs), countdowns and self-control affect consumers' online impulse buying behavior in online group buying (OGB) and uncover the relationship between these factors. Design/methodology...

...Ho Trong Nghia; Svein Ottar Olsen; Nguyen Thi Mai Trang Purpose Adopting the duality approach, this study aims to examine cognitive and affective associations between shopping values, impulse buying tendencies and consumer shopping well-being. In addition, the study also aims to test...

... buying as consumers encounter them synchronously. Hence, a research model is proposed with the integration of perceived transaction value, perceived acquisition values, top reviews information, impulse buying tendency and emotional intelligence following the stimulus-organism-response framework...