...Tapas Ranjan Moharana; Arnav Pati Purpose This research examines if the information quality (completeness, format, accuracy and currency) provided during livestream shopping impacts shoppers’ purchase intention. We investigated shoppers’ flow state as an underlying mechanism and tested...

... approach combining structural equation modeling (SEM) and artificial neural networks (ANN) via Amos 22.0 software. Findings The results show that advertisements containing detailed environmental and product performance information significantly enhance information quality, which in turn positively...

...Hailing Shi; Yaqi Wang; Xiaoya Gong; Fumin Deng Purpose This study aims to identify which types of information quality influence purchase intentions the most in live streaming commerce and to examine the role of network size in this context. Design/methodology/approach We propose a model...

... of inertia. In small enterprises, skepticism has a greater impact on inertia, which in turn strongly affects resistance. Additionally, system quality is more crucial for small enterprises, whereas information quality holds more importance for medium enterprises in mitigating resistance. Moreover, when...

... Limited Licensed re-use rights only Customer engagement Information quality System quality Brand loyalty Customer satisfaction Recommendation E-brand communities Today, even for businesses that are mature and have achieved a sustainable position in the market, developing competitive...