...) as distinct variables, each with unique contributions toward innovation. Design/methodology/approach This study used a survey to collect data. Out of the 140 Fintech firms registered with OJK in Indonesia in 2021, 101 firms responded to the invitation to participate in the survey. Structural equation...

... orientation and competitor orientation separate. The objective of this research was to empirically test market orientation concepts on firm performance and assessing customer and competitor orientation separately. Furthermore, it also tests whether innovation plays a mediating role. Design/methodology...

...Handyanto Widjojo; Avanti Fontana; Gita Gayatri; Agus W. Soehadi Purpose The purpose of this paper is to explore how value co-creation in the Indonesian Organic Community overcomes the resource limitations of small enterprises through the integration of collective resources to drive innovation...

...Nguyen Thi Mai Anh; Lei Hui; Vu Dinh Khoa; Sultan Mehmood Purpose The purpose of this paper is to investigate the relationship between relational capital and supply chain collaboration (SCC) and how this relationship relates to innovation. The authors propose a theoretical framework to illustrate...

... innovativeness (PI) and trust. Design/methodology/approach Empirical data from 453 consumers were tested against a proposed model using partial least squares structural equation modelling. Findings Findings suggest that most of the constructs in the model (i.e. trust, perceived ease of use, perceived...

...Liem Viet Ngo; Aron O'Cass Purpose The purpose of this paper is to adopt a customer‐centric value creation perspective to provide insights into the contribution of business orientations, especially marketing orientation and innovation orientation to the creation of customer‐centric value (customer...

...Colin Chi‐Jyun Cheng; Eric C. Shiu Purpose The purpose of this paper is to explore critical success factors of new product development in Taiwan's electronics industry which uses the approach of re‐innovation. Design/methodology/approach Focus group research was conducted. In total 71...

... AND INNOVATION FOR MISSIONS AND MARKETS 31 Corporate, Country, and Cross-Country Applications INTEGRATING TECHNOLOGY AND TERRITORY WITHIN AND BETWEEN CORPORATIONS AND COUNTRIES by George K. Chacko, Ph.D. Professor of Systems Management Malaysian Graduate School of Management 1 Asia Pacific Journal of Marketing...

...Sue Slowikowski; Denise G. Jarratt Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture...