Keywords: Korean lifestyle services
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption

Ho Jung Choo, Ha Kyung Lee, Jiali Xie
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1052–1074.
https://doi.org/10.1108/APJML-10-2021-0740
Published: 08 July 2022
... that Vietnamese national identity decreases the intent to consume Korean lifestyle products and services. Cultural identity Global identity National identity Glocalization Cross-cultural consumption Vietnamese consumers Korean lifestyle products Korean lifestyle services With recent...
View article titled, Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption
Open the PDF for Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption in another window
Add to Citation Manager for Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options