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Keywords: Mainland Chinese fertility tourists
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Journal Articles
Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1648–1666.
Published: 08 January 2021
... of 532 Mainland Chinese fertility tourists who received fertility care services in eight private fertility clinics in four Malaysian states, indicating that the proposed model fitted the data. Findings Findings show that the dimensions of fertility care quality (professional skills, patient...
