... equity and brand performance, especially by providing empirical evidence to validate the universal applicability of our theoretical contention in regard to their relationships in the context of both developed and developing economies. Australia Vietnam Manufacturing industries Market...

... company export market share. H3. Internal export problems affect company export profitability. Mehmet Haluk Köksal can be contacted at: mk79@aub.edu.lb © Emerald Group Publishing Limited 2011 Exports Manufacturing industries Company performance Turkey Lebanon Developing...

.... Wei‐Shing Chen can be contacted at: weishing@mail.dyu.edu.tw © Emerald Group Publishing Limited 2009 Customer satisfaction Manufacturing industries Taiwan Analysis of customer survey data is a complex task. However, it is one of the most promising directions in customer‐driven...

... our sample of manufacturing firms. Roger Brooksbank can be contacted at: rogerb@waikato.ac.nz © Emerald Group Publishing Limited 2008 China Manufacturing industries Strategic marketing Competitive strategy Since the mid‐1980s, not only have many European and North American...

... of the manufacturing industry supported this research and helped the research team by getting access to different companies. When investigating the differences between Western European and Chinese service organizations, several core characteristics of service management in manufacturing companies...

... contribution is in this direction. © Emerald Group Publishing Limited 2006 Costs Small to medium‐sized enterprises India Manufacturing industries Supplier relations Practitioners and academicians in the area of relationship marketing have studied the switching behaviour in buyer–seller...