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Keywords: Metaverse experience
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2501–2520.
Published: 01 May 2023
...Qi Jiang; Miyea Kim; Eunju Ko; Kyung Hoon Kim Purpose The purpose of this study is to develop the scale of the metaverse experience and examine the effect of the metaverse experience on consumer happiness in luxury brands. Design/methodology/approach A survey was distributed to metaverse users...
