...T.C. Melewar; Sharifah Alwi; Pi‐Fang Hsu; Fang‐Lei Lin Purpose The purpose of this paper is to design a model for selecting brand names on the basis of the perceptions of enterprises. Design/methodology/approach First, the proposed model adopts the modified Delphi method to identify suitable...

... of indicants. Such failures can lead to model misspecification and inaccurate parameter estimates. The purpose of this paper is to apply a post hoc test called confirmatory vanishing tetrad analysis (CTA hereafter) to a single construct called mass media consumption information exposure, which...

...Kim‐Shyan Fam; Lisa McNeill; Siva Muthaly; Hong‐Youl Ha Purpose The purpose of this paper is to model the development of e‐purchasing behavior by examining the simultaneous effects of information, web interactivity, satisfaction and positive attitude (PA) on purchase intentions (PIs). Design...

... it is to be shown, in a two‐factor confirmatory factor analysis model, how the bias in SE can be derived when the non‐independence is ignored. Design/methodology/approach Three estimation procedures are compared: normal asymptotic theory (maximum likelihood); non‐parametric standard error estimation (naïve...

... of a well known cargo company in Turkey are defined by using a service quality scale (SERVQUAL), service quality attributes are categorized using the Kano model in order to see how well these attributes are able to satisfy customer needs, and findings are transferred to quality function deployment (QFD...

...Tho D. Nguyen; Nigel J. Barrett Purpose This study aims to investigate the factors that affect the intention to adopt the internet by export firms in transitional markets. Design/methodology/approach A sample of 144 export firms in Vietnam was surveyed to test the model. Structural equation...