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1-3 of 3
Keywords: Netnography
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Journal Articles
Travel constraints and coping mechanisms of healthy ageing senior solo travellers: a netnographic user-generated content analysis of video travel blogs
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2026) 38 (1): 47–80.
Published: 20 May 2025
... 2025 20 04 2025 20 04 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Senior solo travel Healthy ageing Travel constraints Travel vlogs Coping mechanism Netnography The senior travel market has emerged as a dominant...
Journal Articles
Breaking stereotypes: investigating the dynamics of male celebrity endorsements in China’s cosmetic industry
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 3279–3296.
Published: 11 June 2024
.../approach The study employs the netnography approach to collect data from an online community. Findings The study contributes to the marketing literature by providing a conceptual framework of male celebrities endorsing cosmetic brands, highlighting the key attributes that contribute...
Journal Articles
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2216–2234.
Published: 17 January 2023
... deprivation theory, this study aims to examine how perceived unfairness of local consumers alters their attitudes toward unfairness-enacting foreign brands and competing domestic brands. Design/methodology/approach This framework was tested by a netnography study on two product recalls from Samsung along...
