... 2025 20 04 2025 20 04 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Senior solo travel Healthy ageing Travel constraints Travel vlogs Coping mechanism Netnography The senior travel market has emerged as a dominant...

.../approach The study employs the netnography approach to collect data from an online community. Findings The study contributes to the marketing literature by providing a conceptual framework of male celebrities endorsing cosmetic brands, highlighting the key attributes that contribute...

... deprivation theory, this study aims to examine how perceived unfairness of local consumers alters their attitudes toward unfairness-enacting foreign brands and competing domestic brands. Design/methodology/approach This framework was tested by a netnography study on two product recalls from Samsung along...