... Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit intention. To compare effects on revisit intention across male and female Chinese tourists...

...Matti J. Haverila Purpose – The purpose of this study is to investigate the existence of inter-market market segments in the adolescents' and young adults' cell phone product-market in Finland, United Arab Emirates, Canada, China, and New Zealand. Drawing upon cell phone feature preferences...

...Kim-Shyan Fam, Ernest Cyril de Run and Paurav Shukla; Gurvinder S. Shergill; Harjit Sekhon; Min Zhao Purpose – The purpose of this paper is to investigate the cultural assimilation influence on family purchase decision making of Chinese immigrant families in New Zealand, and in Chinese families...

...Vanessa Ann Quintal; David H. Wong; Mary FitzPatrick; Janet Davey; Lijuan Dai Purpose Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well understood in New Zealand. While studies...

... A rigorous supply chain diagnostics methodology called the Quick Scan is used to assess the integration maturity of 72 value streams located in New Zealand, Thailand and the UK. Findings The majority of the organisations studied are struggling to turn the SCI concept into reality. Supply chains...

... in the development of the franchising relational dynamics model posed within this paper. Design/methodology/approach This paper adopts a qualitative, case‐based approach of four Australian retail franchises with holdings in New Zealand. In‐depth interviews were conducted with 20 franchisees to derive perceptions...

... aspects of in‐store marketing, though other dimensions such as retail personal service are also worthy of study. Design/methodology/approach A sample of 287 New Zealand clothing and shoe retailers was studied. Survey questions included the perceived importance of in‐store promotions and price...

...Vanessa Ratten; Rodoula Tsiotsou; Geoff Dickson; Sean Phelps; Daniel Waugh Purpose The purpose of this paper is to highlight the circumstances preventing the Wellington Phoenix, New Zealand's only professional football team, from participating in the Asian Champion's League. Design/methodology...

...Vanessa Ratten; Rodoula Tsiotsou; Jan Charbonneau; Ron Garland Purpose The purpose of this paper is to investigate reverse image transfer as it applies to both celebrities (actors/models) and celebrity athletes in a New Zealand context. It extends the work of Garland and Charbonneau which examined...

... as a Plackett‐Burman design, is used to study main effects of 11 techniques for increasing survey response. Three measures of effect used are click rate, completion rate, and response rate. A convenience sample of students at a large university in New Zealand is used. Findings Follow‐up had significant...

...Henry F.L. Chung Purpose This study is designed to explore international marketing standardisation (IMS) by investigating the choice of IMS for industrial product (ID) and non‐industrial product (non‐ID) operators and firms from Australia and New Zealand. Design/methodology/approach This study...

...Railton Hill; Lester W. Johnson; Kevin Pryor; Mhd. Helmi Abd. Rahim Purpose The study aims to extend knowledge of practitioner beliefs amongst advertising agency creatives across three countries – Australia, New Zealand and Malaysia – regarding factors that impact advertising creative excellence...

...Michael Jay Polonsky; John D. Mittelstaedt Purpose This paper seeks to examine institutional publishing in six socially oriented marketing journals generally and then to explore the performance within Asian institutions and those within Australia and New Zealand, in detail. Design/methodology...

...Brett A.S. Martin; Celeste A. McCracken Attempts to investigate differences in marketing imagery that exist between New Zealand produced and foreign music videos. Explores marketing imagery and role‐model behaviour differences by genre. Looks at culture by genre differences in consumption imagery...

...Shengliang Deng; Rob Lawson; Luiz Moutinho Presents an exploratory study on travel agents’ attitudes towards automation. Surveys 167 travel agents from both Canada and New Zealand. Shows that there are four distinct groups of agents whose attitudes towards automation differ quite substantially...

...Sarah Todd; Rob Lawson; Fiona Faris Presents the results of a survey of consumer lifestyles in New Zealand, undertaken in 1995‐96, and compares the findings with those of a previous study undertaken in 1989. Describes the research methodology – questionnaire construction, data collection (3773...