...Ying Cui; Xiao Liu Purpose Rhetorical figures are frequently used in English-Chinese advertisement translation, but their impact on consumers is an under-studied issue. This research aims to explore Chinese consumers’ perception of two categories of rhetorical figures in bilingual advertising...

... indicate that consumer preference for natural food was the most important factor for enhancing purchase intention, followed by health consciousness, health risk, attitude towards organic food and trust in labelling. Perceptions of nutritional value positively influenced attitudes towards organic food...

... et al., 2002) and one primary motivation for customer patronage (Holbrook, 1994 ; Li et al., 2012). © Emerald Group Publishing Limited 2013 United States of America Consumer behaviour Values Perception Casual sportswear Contingency factor Perceived value US...

... the literature were overall perception of education quality, available information, country characteristics and accrual of potential benefits. Design/methodology/approach – The paper takes the form of a literature review, from which the authors identified four constructs: quality of available information...

...Shamindra Nath Sanyal; Saroj Kumar Datta Purpose The purpose of this paper is to find out the relationship between the qualities of generic drugs perceived by the physicians and brand equity of the branded generics and to examine the physicians' perceptions of prescribing generic drugs...

... attitude. Originality/value This paper is the first to investigate Chinese consumers' perception of store image and top concerns when shopping at a hypermarket. En‐Chi Chang can be contacted at: enchi.chang@mbs.ac.uk © Emerald Group Publishing Limited 2010 Store image has been...

...‐sharing behavior, is often considered a negative dimension of price. The purpose of this paper, however, is to propose price mavenism as an outcome variable arising from both positive perceptions of price (prestige sensitivity) and negative perceptions (price and value consciousness) and examine...