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Keywords: Price consciousness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1230–1247.
Published: 27 November 2023
...Isaac Cheah; Anwar Sadat Shimul; Brian 't Hart Purpose This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodology/approach Three studies...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 250–274.
Published: 04 April 2020
... that quality consciousness is significantly related to multichannel shopping but price consciousness is not. This indicates that, especially in the fashion industry, those consumers interested in quality-related information tend to make greater use of multiple channels. In addition, basket flexibility...
Journal Articles
Understanding consumers’ intentions to purchase green products in the social media marketing context
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 860–878.
Published: 25 November 2019
..., perceived behavioral control, price consciousness and attitudes toward and intentions to purchase green products. In addition, this research attempts to further understand these relationships in different consumer groups. Design/methodology/approach A questionnaire survey method was used to collect data...
