Keywords: Price consciousness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1230–1247.
Published: 27 November 2023
...Isaac Cheah; Anwar Sadat Shimul; Brian 't Hart Purpose This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodology/approach Three studies...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 860–878.
Published: 25 November 2019
..., perceived behavioral control, price consciousness and attitudes toward and intentions to purchase green products. In addition, this research attempts to further understand these relationships in different consumer groups. Design/methodology/approach A questionnaire survey method was used to collect data...

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