...Jane Park; Chaeyeong Kim; Sehoon Park Purpose Postulating that individuals exposed to the threat of contagious diseases respond oversensitively toward other people, the current research aims to investigate its impact on consumers’ preferences for human images—human presence—in product packaging...

...Mahima Shukla; Richa Misra; Deepak Singh Purpose Over recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience...