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Keywords: Product recalls
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Journal Articles
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2216–2234.
Published: 17 January 2023
...Junyun Liao; Siying He; Yanghong Hu; Jiawen Chen; Xuebing Dong Purpose Global product-harm crises increased in recent years. After such crises, firms' product-recall policies varied across countries, which might cause consumers in some countries to feel unfairly treated. Drawing on the relative...
