... Grounded in anthropomorphism theory and construal level theory, four controlled experiments examined how AI role type (with a personal role vs. with no role) influences users' interaction intentions. The model tests psychological distance as a mediator, with AI empathy and users' self-concept clarity...

... by increasing perceived social value and reducing psychological distance. This effect is particularly pronounced among consumers with low familiarity with cultural heritage. Originality/value This study advances metaphor theory by shifting its application from advertising messages to the material domain...

... scenario-based experiments (N = 1,140) tested the hypothesis. Findings Informal address (vs. formal) increases consumer brand engagement. This effect is independently and sequentially mediated by psychological distance and perceived warmth. Brand positioning moderates the relationship...

... of information technology (IT) affordance on travel intention, mediated by flow and moderated by psychological distance. By addressing theoretical gaps in the techno-psycho-behavioural nexus of digital tourism, it offers actionable insights for destination managers to enhance their strategies. Design...

... explores the double-edged sword of brand name complexity on consumers’ patronage intention, mediated by uniqueness perception and psychological distance. It also examines the moderating effect of brand self-introduction. Design/methodology/approach Three between-subjects experimental studies were...