... of retirement village. Originality/value The study also found a significant moderating role of religion in attitude–intention relationship. The paper concludes with the study’s implications, limitations and recommendations for future research. Recently, the concept of retirement village has been created...

...) described “intrinsic religiosity” as the motivation to experience religion “for the sake of the faith itself”. Intrinsically oriented individuals participate in church-related activities to search for personal relationship with God. Pargament (2002, p. 177) asserted that intrinsic religious orientation...

... intention and purchase frequency. Practical implications – Findings indicate a strong relationship of the dislikeability variables with culture and religion in the five Asian cities and this must be taken seriously by advertisers. International advertisers need to pay attention to the local values...