...Kim-Shyan Fam; James E. Richard; Lisa S. McNeill; David S. Waller; Honghong Zhang Purpose This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales promotion in the retail purchase...

... is central to how e-commerce is structured, and franchisees are best placed to know their customers’ needs because they are directly involved in operating their business and interfacing with customers. Practical implications A preliminary model for e-commerce structures in service and retail franchising...

... hypermarket retailers how gender differences affect customer behavior in this context. It also presents a consumer product categories list for hypermarkets, and this can be used as a reference for follow-up studies. Tsung-Sheng Chang is the corresponding author and can be contacted at: china...

... – Using a case study approach, evaluations and critical analysis of the DIY industry was being formulated by drawing on real life brands and examples. An analysis of various DIY retail strategies and DIY decking companies was synthesised to provide insights into the DIY industry. Findings...

...Arpita Mukherjee; Divya Satija; Tanu M. Goyal; Murali K. Mantrala; Shaoming Zou Purpose The purpose of this paper is to assess Indian consumers' brand consciousness by examining their brand knowledge, purchase behaviour and perceptions of foreign brands. It provides key inputs for global retailers...